Privacy Policy
Last updated: 22 August 2026
1. Introduction
We are committed to protecting your privacy. This privacy policy explains how we collect, use, and safeguard your personal data when you visit our website basegallery.uk, and interact with our services. By using our website, you agree to the terms of this policy.
2. Who we are
Base Gallery UK is an online art gallery based in the UK. Our contact details are:
Base.
248 Queens Road
info@basegallery.uk 07446792035
3. What personal data we collect
We may collect and process the following personal data:
• Contact information: Name, email address, phone number, and postal address when you contact us or register for an account.
• Usage data: Information about your visits to our website, including IP address, browser type, device information, pages viewed, and time spent on the site.
• Cookies and tracking technologies: We use cookies to enhance user experience and analyze site performance. You can manage cookie preferences via your browser settings.
4. How we collect your data
We collect data:
• Directly from you when you fill in forms, subscribe to newsletters, or contact us.
• Automatically via cookies and similar technologies when you use our website.
• From third parties (if applicable), such as payment processors or analytics providers.
5. How we use your data
We use your data to:
• Provide and improve our services.
• Communicate with you about your account, orders, and updates.
• Send newsletters or marketing communications (only if you have opted in).
• Analyze website performance and user behavior.
• Comply with legal obligations.
6. Legal basis for processing
We process your data based on:
• Consent: When you opt in to receive communications (e.g., newsletters).
• Contract: To fulfil orders or provide requested services.
• Legitimate interests: For website security, analytics, and marketing (where balanced against your rights).
• Legal obligation: To comply with applicable laws.
7. Data sharing and third parties
We do not sell your personal data. We may share your data with:
• Service providers: Payment processors, hosting providers, or analytics platforms (e.g., Stripe, Google Analytics) under strict confidentiality agreements.
• Legal authorities: If required by law or to protect our rights.
8. International data transfers
If we transfer your data outside the UK/EU, we ensure appropriate safeguards (e.g., Standard Contractual Clauses) are in place to protect your privacy.
9. Data retention
We retain your data only as long as necessary for the purposes outlined in this policy or as required by law. You may request deletion of your data at any time.
10. Your rights
Under UK GDPR, you have the right to:
• Access, correct, or delete your personal data.
• Object to or restrict processing.
• Request data portability.
• Withdraw consent (where applicable).
To exercise these rights, contact us at info@basegallery.uk
11. Cookies
Our website uses cookies to enhance functionality and analyze traffic. You can manage cookie preferences in your browser settings. For more details, see our Cookie Policy.
12. Security
We implement technical and organisational measures to protect your data, including encryption and access controls. However, no method of transmission over the internet is 100% secure.
13. Changes to this policy
We may update this policy periodically. Significant changes will be communicated via our website or email. Your continued use of the site constitutes acceptance of the updated policy.
14. Contact us
For questions about this policy or your data, email info@basegallery.uk